“DAY ZERO” – Words you would never think to hear in relation to the city you live in running out of water, but we did. It was a matter of days and we were sitting in “war rooms” trying to address policy, research, usage, and education industry leaders were called in and various scenarios were discussed at length. Billboards went from advertising vehicles to begging people to show with buckets to collect the water. Information boards on highways were no longer reporting on traffic but instead telling us how much of the city’s daily limit we had already used. It felt like we had entered a Hollywood film set on an end of days movie production, but it was real, it was very real.

This is what we specialize in logistics, planning, educational activations, and raising awareness around the freshwater crisis in our hometown. Together with Miss Earth, we were able to put 5 teams on the ground focusing on various areas in Cape Town to address learners and educators across all socio-economic barriers. All the while being age-appropriate through interactive songs, storytelling, workshops, drawings, and worksheets. It was a race against the clock in more ways than one with our team proudly being driven by Nissan South Africa.